Bloom Showroom at the tradeshow StyleMax Chicago

StyleMax is a women’s apparel and accessory tradeshow running April 5-7, 2014. Bloom Showroom will be attending to represent and promote various emerging designers. For this latest edition of StyleMax, Bloom Showroom will be showing the clothing brand ETSI and accessory labels Louise Farnay and Luri. 

Short for Everything Simple, ETSI prides itself on its carefully crafted basics, and the intricate detail that goes into each garment as well as in favoring naturals fibers. The overall effect is effortless, luxe style which can be dressed both up or down. The cornerstone of ETSI are the fabulous MatchFits, matching mother-daughter outfits catering for every girl’s dream to dress up just like mommy.

ETSI Montage.001

Louise Farnay, Australian handbag designer, creates the most playful designs from boho tote bags to shiny clutches and zip bags. Her simple yet ingenious handbag design concept is based on the fabulous common zip. Eye-catching and buttery soft to touch, her creations embody a unique, luxurious and sophisticated style. She uses soft Italian napa leathers and personally sources all the fabrics and metal parts from all over the world. Each and every handbag is a work-of-art itself!

zip bag louise
Large Tote Brunette

From design to production, Luri is a 100% Italian brand that creates beautiful handcrafted accessories at very competitive prices. The attention to details and sourcing of the materials combined with a very fresh and modern take on fashion makes Luri a really covetable brand. You can renew your accessory collection as often as you like with high-quality products that will please every woman who wants to be stylish with a budget.


Bloom Showroom will also be showing jewelry lines By Natalie Frigo and Haarstick Jewelry. 

Looking forward to seeing you at StyleMax!


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