KICKING OFF NYFW with Victoria Justice

Seen on the scene at W Magazine IT Girl Luncheon. The beautiful Victoria Justice on her way to the luncheon wore the “Roxy Belt” by Lovestrength. The luncheon was filled with amazing ladies as they all gathered around admiring one another being served appetizers from the waiters. Laughter and love shown on their faces. Victoria Justice attended the IT Girl luncheon and shows us a wonderful way to portray one’s self … Continued

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Pre-Fall Trend: Hardware, Studs & Grommets

According to Accessories magazine, this fall we’ll be seeing metallic studs and grommet hardware accents on everything from handbags to hair clips. You can find a variety of pieces representing this trend to stock up on your own with examples from our stunning belt line by Lovestrength!      Everest Belt- 100% genuine embossed leather with antique brass finish hardware and charms     Drifter Belt- 100% genuine leather front, roller buckle … Continued

Holiday Hibernation

This is your last week to check out the sample sales at Bloom Showroom! We’ll be hibernating this winter starting next week and ending the week of New Year’s. Make sure you drop by before then to collect those last holiday presents for your friends and family. If you do miss the sample sale you can still last minute buy accessories from our designers on their websites and etsy pages! … Continued

Designer Interview: Jasmine & Chelsea of Aura Candles

Welcome to the world of Jasmine and Chelsea, the creative minds behind Aura Candles. Jasmine was born in San Diego and currently lives in Carlsbad, CA. Chelsea was born in Ohio and also now lives in Carlsbad, CA. Choose 3 words to describe your creative universe: Our creative universe is: intentional, fragrant, and sometimes chaotic. What are your educational backgrounds? Chelsea graduated with a degree in finance and Jasmine attended a local … Continued

Good Vibes Only

It’s day 3 of Market Week and with buyers walking in and out of the Cooper building, things are getting hectic. We’re trying to keep Bloom Showroom as tranquil as possible to reflect the happy feels of our designers. Good vibes only. Open Heart Warrior by Mary Caroline Jewelry is front and center in our space sending positive energy in all directions. Open Heart Warrior stands out from other happy hippie … Continued

Designer Interview: Charme Silkiner

Let one of our designers introduce us to her creative world,  inspiration and collections: this week, the blog lets you get to know a bit more about Charme Silkiner Jewelry! Charme has designed each piece to be worn with any other piece of the collection to help empower women to create their own moments and know that there are no mistakes, just endless possibilities. Name, place of birth and current … Continued

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Designer Interview: Amanda Jordyn Designs

Amanda Jordyn Designs was created by two innovative and creative young girls, Amanda (age 14) and Jordyn (age 12). With the guidance of their mothers, Jacqueline and Rachel, Amanda Jordyn Designs blossomed into a business of creating and selling beautiful and unique jewelry. The women pair Ethiopian metals from a free trade company that employs women as well as using colorful gemstones to form elegant and original pieces. Additionally, Amanda … Continued

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Designer Interview: Joanna Morgan from Joanna Morgan Designs

Joanna Morgan is an independent jewelry designer, infusing her passion of art and design with creativity and fashion. Her attention to current fashion trends and main goal of providing women with versatile and stylish jewelry have lead her to create timeless pieces that can be worn everyday. Most of her work is created from silver or brass, and most are embellished with semi precious stones and cultured pearls. Joanna’s passion … Continued

glitterguide 250x250 - Bloom Showroom: The 6 month wrap-up

Bloom Showroom: The 6 month wrap-up

Bloom Showroom is changing! For today’s post, we wanted to get a little more personal with you and just talk about the life of the showroom, the direction we’re taking and the changes that happened in the past six months. A little wrap-up of the Bloom Showroom evolution, in a way… As you might have noticed, everything has been more active and high-speed. We’ve updated our logo and website to … Continued

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Market Week at Bloom Showroom – Behind the Scenes

Market Week here at Bloom Showroom It’s August Market Week and the showroom is in full bloom! Some new designers joined the showroom, new collections are out and buyers are all over the place. As usual, we tried to make the place feel as homey as possible so that you could actually feel the Bloom Showroom ‘vibe’ as soon as you come into our space. We decided to have fun … Continued

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Designer Focus: ERS Creative, Teresa Cambi and Lovestrength

Hello, everyone! Summer is in full bloom and so are we! As always these days, a lot has been happening at the showroom and it’s time we share it with you. If you follow us on social media, you probably saw a few new designers here and there. And it’s with great pleasure that we announce today that the Bloom family is getting bigger with three new additions to the … Continued

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Bloom Showroom is at CALA in San Francisco and Denver

One trade show, two cities: Bloom Showroom at CALA San Francisco and Denver We’re happy to announce that Bloom Showroom will be at CALA this month to represent our talented designers in both San Francisco and Denver. Today is the first day of CALA San Francisco, and you can come see us at the Westin St Francis! Images credits: CALA Shows June 16 & 17, 2014 at The Westin St Francis … Continued

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Interiors: Showroom Styling Inspiration

Styling & Decoration Process General Decorating Vibe Hello, everyone! As you know, we’ve moved to a new space recently, and so we did quite a lot of thinking in terms of interior decoration and styling. We wanted to make the place feel homy enough, but not too ‘vintage’ looking. You saw the place, now let’s discover the creative process behind it and the design inspirations we used.  The idea was to … Continued

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New showroom space: behind the scenes at Bloom LA Showroom

The showroom has officially moved to a new space These past few weeks have been a time of change for Bloom L.A. Showroom. New logo, new website, new designers and now…. new showroom space! We’ve just moved into the Cooper Building in our brand new space and it is just amazing! We’re putting the finishing touches on the display and interior decoration, but this is already looking very good… Here are … Continued

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Breaking News: Bloom L.A. Showroom brand new website

OUR NEW WEBSITE IS FINALLY LIVE Finally, after weeks of hard work, sleepless nights and tough decisions, we made it! Our new website is up and running. As you probably noticed, we decided to change the logo a few weeks ago, as part of the re-branding strategy. The website was next in line in the process. We wanted something clean, with neutral shades and lines. We imagined it as a … Continued

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Bloom Showroom at the tradeshow StyleMax Chicago

StyleMax is a women’s apparel and accessory tradeshow running April 5-7, 2014. Bloom Showroom will be attending to represent and promote various emerging designers. For this latest edition of StyleMax, Bloom Showroom will be showing the clothing brand ETSI and accessory labels Louise Farnay and Luri.  Short for Everything Simple, ETSI prides itself on its carefully crafted basics, and the intricate detail that goes into each garment as well as … Continued

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Bloom Showroom is on Bloglovin You can now find us on bloglovin to see everything we’re up to and discover all our talented designers. Follow my blog with Bloglovin

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New Year New Goals – Mentoring

Happy New Year Everyone!     2013 was a pretty good year – can’t complain, and I feel that 2014 is going to be even better.   I’m setting goals for myself and really concentrating on the showroom, the designers I represent and some new services I’ll be offering for designers. The showroom will now have consulting services for jewelry / accessory designers who aren’t ready for the financial commitment of a showroom but want … Continued


Welcome to my blog!  It’s been awhile that I have wanted to begin this and as usual, I need to think through things for a pretty long time when it comes to writing, before actually putting pen to paper – or in this case fingers to a keyboard.  It was difficult to decide where to begin, so I’ll just begin at the beginning – how I came to start BLOOM … Continued