Sweet pea flower 250x250 - The Flower of the month - Sweet Pea

The Flower of the month – Sweet Pea

Spring is in full bloom The April flower is the sweet pea. Sweet pea is a flowering plant, native to Sicily in the south of Italy and the Aegean Islands. It first appeared in the 17th century. The sweet pea is an annual flower that appears in a wide range of pastel colors and also blooms in two-tone varieties and symbolizes blissful pleasure or departure which explains the message “Thank … Continued

chicago 250x250 - Blooming City Guide: The Chicago Edit

Blooming City Guide: The Chicago Edit

Bloom Showroom is at StyleMax Chicago right now and we wanted you to get a taste of what’s been happening. It’s already Day 2, the booth is getting ready and we’re enjoying the East Coast lifestyle… We travel a lot and we just love discovering new places. With that in mind, we put together a little City Guide to help you find your way around Chicago and make the most … Continued

SpringMontage1.0011 250x250 - The Closet Whisperer / Episode 1- Spring Fashion

The Closet Whisperer / Episode 1- Spring Fashion

The weather is getting warmer and this reminds us that spring is starting. Like your body, your closet probably needs a serious fashion cleanse. Time to go back to the basics, and make a list of the Spring 2014 Essentials. Let’s talk colors, shapes and prints! Think clean, simple and casual. We don’t want to overdo it. Denim shorts, a white top and some boho accessories will do the trick … Continued

ETSI Montage.001 250x250 - Bloom Showroom at the tradeshow StyleMax Chicago

Bloom Showroom at the tradeshow StyleMax Chicago

StyleMax is a women’s apparel and accessory tradeshow running April 5-7, 2014. Bloom Showroom will be attending to represent and promote various emerging designers. For this latest edition of StyleMax, Bloom Showroom will be showing the clothing brand ETSI and accessory labels Louise Farnay and Luri.  Short for Everything Simple, ETSI prides itself on its carefully crafted basics, and the intricate detail that goes into each garment as well as … Continued

Screen shot 2012 05 07 at 2.52.20 PM 250x250 - The Stone of the Month - Aquamarine

The Stone of the Month – Aquamarine

From Ancient times, men and healers have believed that gemstones have mystical powers which affect our physical or emotional well being. Birthstones, or gemstones, and their attributes are related to signs of the Zodiac and months of birth. The Aquamarine is the traditional birthstone for the month of March. The Aquamarine can usually be found in countries like Brazil, Nigeria, Zambia, Madagascar and Ukraine. The word Aquamarine is derived from … Continued

Radiant Orchid 250x250 - 2014 Jewelry Trends - The Bloom Showroom Edit

2014 Jewelry Trends – The Bloom Showroom Edit

The jewelry market never stops evolving, and new jewelry trends appear every day. The main sources of inspiration are the red carpet, the runway and obviously the streets and how people adapt the styles they see in real life. For 2014, we identified different trends that will spread through the jewelry collections. The first one is abalone. This lustrous pearl fits perfectly in our jewelry sets and gives an instant … Continued

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Bloom Showroom is on Bloglovin You can now find us on bloglovin to see everything we’re up to and discover all our talented designers. Follow my blog with Bloglovin

todayistheday 250x250 - New Year New Goals - Mentoring

New Year New Goals – Mentoring

Happy New Year Everyone!     2013 was a pretty good year – can’t complain, and I feel that 2014 is going to be even better.   I’m setting goals for myself and really concentrating on the showroom, the designers I represent and some new services I’ll be offering for designers. The showroom will now have consulting services for jewelry / accessory designers who aren’t ready for the financial commitment of a showroom but want … Continued

hello september 250x250 - Monthly Picks - September Favorites

Monthly Picks – September Favorites

Labor Day weekend and the beginning of September, as we all know, marks the end of summer.  It’s back to school for students and summer vacations are for the most part finished.  In some areas, it’s even starting to get a little chilly.  In Los Angeles, on the other hand, it’s just starting to get hot – like really hot! Therefore, starting to think about fall and new fall clothing, … Continued

Britt Beaded Flower band500 250x250 - Handmade, Sustainable and Eco-Friendly

Handmade, Sustainable and Eco-Friendly

More and more we hear about how to help the environment, about products that are now eco-friendly, and how big name designers are creating eco-friendly collections.  There are lots of websites, blogs, etc. informing us how to live sustainably and environmentally responsible.  One of my go to sites is EcoSalon. In my opinion this is all great – whatever can be done to make our world a better place, I’m all for it! When … Continued

Opuntia Bracelet Large Cuff 250x250 - Bracelet Stacking

Bracelet Stacking

I’ve recently established somewhat of a routine every morning where I have my first cup of tea and read emails.  For someone that absolutely hates routine, this has become a time where I can wake up and plan my day. This morning, as I was reading my news feeds, I found a blog post by WhoWhatWear through bloglovin about stacking bracelets and creating a layered look.  I was immediately intrigued as bracelets are one … Continued

flower power lucky mag 250x250 - Flowers in BLOOM

Flowers in BLOOM

Memorial Day signifies many things for people, from the real reason we celebrate to recognize those who have served our country to BBQs and the unofficial start to summer.  For me, it’s all of these.  It’s about giving thanks to our veterans, those who have died and those still serving in the military, but it’s also the unofficial start to summer with beach weekends, lots of sun and flowers in … Continued

A Love Affair with Color

As I was walking to work the other day, all of my 3 minute commute to the showroom, I realized that I love what I do!  I love being able to work with new emerging designers and help them get out into the accessory world. And, for the most part the last few months have been great!  The showroom has opened some great new accounts and has also signed on … Continued

bent bar necklace 150x150 - Our Designers at the Grammys

Our Designers at the Grammys

Just before I dash off to Vegas for Accessories the Show, I wanted to post some exciting news.  The last couple of weeks were busy for us here at BLOOM. First we met with Brandon and Savannah, the teen brother / sister pop duo.  Savannah fell in love with one of our designers Liz Henry Jewelry and ended up buying two great necklaces to wear all the time, the Toni necklace and the Bent Bar … Continued

reesa necklace 150x150 - Modern, Elegant and Delicate Designs

Modern, Elegant and Delicate Designs

I’m so excited to tell you about our latest designer, Liz Henry Jewelry,to join the showroom.  They were referred to us by Heather, a blogger we worked with here in L.A. Heather has the blog L.A. FashionSnob and wrote about our showroom last year, but most recently wrote about how wonderful Liz Henry Jewelry is!  They’ve actually been named “best of MS” by Mississippi Magazine! We have been getting great response with the pieces as they are … Continued

wristlets cover 250x250 - It's a wallet, it's a cuff, it's a wristlet!

It’s a wallet, it’s a cuff, it’s a wristlet!

We have two great new designers that have joined the showroom in the last month, so I’m going to try and post twice this week so everyone can see them quickly.  Today’s post is all about Miventi Wristlets.      What’s a wristlet you ask?  It’s a great new invention (patent pending) that combines fashion and function.  It’s a fashionable cuff with a pocket to carry some essentials  . .  . a credit card and id.  No … Continued

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Get Yourself Seen!

Last weekend I was in Vegas attending Niche:TheShow.   Luckily, this show was inside an air conditioned casino as there was record breaking heat outside and if you weren’t able to spend the day immersed in a cold pool somewhere, being inside was the next best thing. Niche is one of many trade shows in Vegas over that weekend geared towards the wholesale jewelry and art market.  The time I … Continued

Casalinda Studio

Casalinda Studio As I’m going to highlight each designer I represent it’s only normal that I start with the very first . . . Casalinda Studio.  This jewelry line is actually the creation of my mother, Linda DaPra, who got her degree in Applied Arts from San Diego State much later in life.  She waited until my brother was in college before she started her college career and the timing … Continued


Welcome to my blog!  It’s been awhile that I have wanted to begin this and as usual, I need to think through things for a pretty long time when it comes to writing, before actually putting pen to paper – or in this case fingers to a keyboard.  It was difficult to decide where to begin, so I’ll just begin at the beginning – how I came to start BLOOM … Continued