Bela Roongta is the founder and designer of belabela. Born to parents of Indian descent but raised in the west she yearned to know more about the India from which her family came. While traveling in India, she became fascinated with the art of Mehndi, learning how to mix the paste, and then create and apply decorative designs to the hands and feet of friends and family.
After returning to America, however, her commitments left little time for Mehndi until late one night, when she put pen to paper, and created her first belatee design. That design led to the creation and formation of belabela.
In late 2010, Kathi Castle joined belabela and helped launch our unique clothing collection at our first national trade show. Kathi’s unique experience as a small business owner as well as her commitment to finding quality, high fashion active clothing combined with bela’s artistic vision and unique fashion style has helped grow belabela one belatee at a time.
Belabela is committed to helping organizations that focus on improving the lives of women and children. A portion of each year’s profits will be donated annually to a variety of charitable causes with the mission above.